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Words We Hate, and Why
I originally sat down with a gleam in my eye, ready to blast out a piece on “Words That Should Die.” But then I started to feel like a murderer. Words have long been my friends. They’re the reason...
View ArticleDoes Inbound Marketing Work Anymore?
If you’re aware of inbound marketing—a phrase coined by Hubspot—you may have jumped on the bandwagon that this methodology is the one to follow into the future. With its strategy of bringing the right...
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Managing Remote Workers Without Making Them Hate You
If you thought talking politics creates enemies, just wait until you see the vitriol you can unleash with shoddy practices for managing remote workers. Whether you’re tasked with overseeing a mix of...
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How to Become a Content Creator: Characteristics of Successful Freelancers
If you’re wondering how to become a content creator, there are some specifics to consider. Among those specifics are the characteristics the most successful freelance writers have in their arsenals....
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So You Want to Become a Content Marketing Writer, Eh?
Just like no kid says “When I grow up, I want to be a drug addict,” it’s unclear if anyone actually sets out to become a content marketing writer. That’s not to say that content marketing is akin to...
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Google’s Free Search Console Can Lead to Awesome Rankings
At a glance, a content manager’s job seems simple: create stuff to post online that will get people to look at your other stuff. Easy, right? However, good content managers know that there’s far more...
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What are Featured Snippets – and How to Win the Top Spot
When the situation calls for answers – and fast – absolutely no one wants to dig through the search results one by one. Thankfully, featured snippets are here to the rescue. Google created featured...
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Analyzing Google’s Helpful Content Update
Google just unleashed a new update for search that looks like it will directly affect all of us in the content marketing world. It’s the latest in a long line of Google SEO updates, stretching back to...
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Marketing to Baby Boomers Online
The key to successfully marketing to baby boomers is to portray people their age accurately and with respect. Ads that present stereotyped and negative images of older people are a major turn-off to...
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What House of the Dragon Teaches Us About Content Marketing
Over the past decade or so, the term “content marketing” has restricted people’s perceptions of “content” to a narrow view of internet-focused material, the kind designed to build a brand. In...
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