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Marketing to Baby Boomers Online
The key to successfully marketing to baby boomers is to portray people their age accurately and with respect. Ads that present stereotyped and negative images of older people are a major turn-off to...
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Image may be NSFW.
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What House of the Dragon Teaches Us About Content Marketing
Over the past decade or so, the term “content marketing” has restricted people’s perceptions of “content” to a narrow view of internet-focused material, the kind designed to build a brand. In...
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